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Why Once is Never Enough…in Communications
I often hear from people who are frustrated with the success of their marketing, sales and communications efforts. These ambitious executives have announced a new project, an event or a special offer...
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Cut the Fluff to Improve Communications
The other day a client sent me a presentation to review. It was developed by a firm they had worked with on issues that were relevant to the project at hand, so they passed along the deck in the hopes...
View Article30 Ways to Thank Your Customers
There’s an Art to Customer Appreciation Making customers feel appreciated can seem harder than it should be. We all want to express our thanks in ways that are unique and make clients feel special...
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Connecting with Color
This weekend I sat down to catch up on some reading and something caught my eye. The covers on several of my magazines had strikingly similar color combinations. Was this a seasonal thing? It is...
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The Power of a Compelling Story
What does it take to ignite a wildfire? If you remember Smokey Bear, you know the answer is one little match. Add a light breeze and before you know it, a spark turns into an inferno. That’s the same...
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